If I Were A Fast Food / Delivery Restaurant

With my Basic Account Set Up ($199.99 yr), and a Featured Listing ($49.95 mth) I would prepare my annual advertising and marketing strategy. There will be no better method of connecting with locals. That’s not to say you are done. Your annual strategy is just the start. Maybe Tuesdays is a 2 for One on a new product, or Wednesdays is free delivery. Set your offers up on a schedule.

It’s Tuesday evening 6:00pm, and business has been very slow. Simply log into your listing and put an offer out. For tonight only. You likely won’t see 100 people ordering, but in this day and age if you have 5, 9, 15 extra orders it can make a world of difference.

No printing, no additional delivery cost, no ad creation, and a key factor is – “on demand” you can make changes right from your cell phone if needed and your ad change is updated immediately.

I once worked for a fast food business. When he advertised, he was busy. You would think he would keep advertising. But he always complained about the cost up front and the time it took to put it all together. Time for the graphic artist to create the template, then the printers, and then off for delivery.  Did he make his money back each time – yes! But what he never could do was make a change or update his offers without going through the process all over again.

You keep throwing offers on the table, you stay in the immediate mind of consumers looking for your products. Isn’t that what advertising is supposed to do?